There’s a quiet magic in finding a handwritten envelope on your doormat—a gentle signal that, in a world of instant messages, someone paused, chose a card, found a pen, and thought especially of you.
Why #WorthTheStamp?
The cost of a stamp is higher than it’s ever been, and sometimes it feels like “just sending a card” is too much trouble or too much expense. Yet more than ever, a real card stands out as something rare and deeply meaningful. It says, “You matter. You’re worth this moment, this effort—worth the stamp.”
The Story Behind The Campaign
This campaign began with a simple, personal experience: receiving a sympathy card from a stranger during a difficult time. The message offered unexpected comfort and stayed with me for months, reminding me that kindness and connection can arrive from the most unexpected places. That single card became a lifeline—a proof that even small gestures matter more than we think.
Many of us have stories like this: a birthday card that arrived just when you needed it, a note from a friend that lifted a dark day, a handwritten message that’s been tucked away for years. Cards and letters are more than tradition—they’re tiny pieces of emotional architecture, building bonds no text can replace.
Why Now?
With postage rates rising and delivery becoming less reliable, we risk losing something precious. Handwritten messages are becoming rarities—almost a “luxury”—but perhaps that makes them all the more valuable. If vinyl records and polaroids can make a comeback as objects of desire, surely our connections can too.
Let’s reclaim card sending as an act of generosity and intention, not just a holiday chore.
4 Ways You Can Join In
- Share Your Story: Has a card or letter made a difference in your life? Was someone #WorthTheStamp to you? Share your memories in the comments or on your social media with the hashtag #WorthTheStamp.
- Send a Surprise: Think of someone today—distant or nearby—who might need a reminder that they’re in your thoughts. Take a few minutes to write and post a card.
- Celebrate The Everyday: Cards aren’t just for special occasions. A note sent “just because” can be the highlight of someone’s week.
- Spread The Word: If you love this movement, tag us, tag your friends, and let’s fill timelines with real connection.
The Challenge
Right now, sending physical mail can feel extravagant—but maybe that sense of luxury is the point. When you send a card, you’re making an investment in another person’s day, mood, and memory. That’s something worth celebrating, now more than ever.
So, let’s launch #WorthTheStamp together. However this campaign grows, it starts with us—sharing stories, sending cards, and remembering that sometimes, small acts carry the biggest impact.
Tell us: Who’s worth the stamp to you?
