This week we received our first Christmas card. It always comes from the same family friend and is one of those things that lets us know Christmas is here.
It’s glittery (or flittery as we say in the card market), plain but very effective.
I do look at every card we receive, not just the first Christmas card, quite critically as I sell Christmas cards!
Every Christmas card that comes through our letterbox gets a good look over. Because I sell Christmas cards that are exclusively designed I am always on the look out for other cards of a similar appeal. Phoenix Trading asks us to submit Christmas cards each January in to a sort of competition to see who else is making popular or attractive designs. Therefore I am always on the look out for extra special cards (that obviously aren’t Phoenix ones!) to submit.
Are they charity Christmas cards?
Nearly every Christmas card that we receive is a charity card, but not all. I know some people just buy cheap cards then make a donation to a charity instead, I get that. However, if the card doesn’t say it’s a Christmas card then it does leave the impression that the sender just bought the cheapest pack of cards they could find because they felt they ought to send a card. Perhaps that’s just very judgemental on my part but that’s the impression I get that’s all. Personally I think every Christmas card could be a charity card, even some charity cards can be pretty cheap these days so there really is no excuse.
Does it stand up?
Most of our Christmas cards will end up hanging on a string in our hallway for everyone who visits to see. However a really special card may well get pride of place on the mantelpiece – but only if it can actually stand up! How many cheap, thin Christmas cards there are that come through the door that cannot stand without being sellotaped, glued or blu-tacked to the surface?!
I choose the cards I send making sure they look good, do good and are good quality. How do you choose yours?
Looking forward to seeing what Christmas cards drop on to the mat this week…
Flamingo Paperie are always looking for new artists to add to the fabulous range of Flamingo cards that they produce. I thought it might be helpful to share some information about Alison Hullyer. Alison is one of the artists that designed Phoenix cards, stationery and gifts. Phoenix Trading has now closed and I am part of the new company Flamingo Paperie.
Alison Hullyer’s designs
One of Alison’s latest illustrations is a gorgeous notecard design. This is new in the February 2018 Flamingo Paperie range. This is illustrated by Alison Hullyer who has been an artist for Phoenix Trading since 2002, and now Flamingo Paperie. Her designs include animals, cars, age related cards, pencils, hearts…and lots more!
About herself, Alison says:
“I am continually sketching and looking for new ideas everywhere I go and feel very lucky that this is my job. It’s always a thrill to see my new designs come out in print, and I love the challenge of creating new artwork in a variety of styles, even if I am working on Christmas in the middle of summer!”
Members of the new Flamingo Paperie Customer Club will get to vote on new designs. This influences heavily which designs get through to each new product launch. This means that being accepted as a Flamingo artist is not necessarily as subjective as you might expect. In fact 1000’s of people could be voting on your design. This is something Alison particularly loves “as they know what sells and can provide valuable feedback from their customers”. So if you’d like to see designs before they go to print and have your say join my Customer Club today.
Alison is a member of the Cambridge Open Studios where 200 local artists open their studios to the public each year in July.
As well as cards, many of her illustrations are available in fabrics and coasters too and she has her own online shop.