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Why do we need to ask to support friends small businesses?

support friends small businesses

I do Facebook, as they say. It’s a necessary evil of running a small business. For me it helps me maintain a connection between my local friends and my business and has resulted in sales from friends who otherwise might not see what I sell. However, more and more I see posts on Facebook saying things like ‘5 ways to support your friends business without buying anything’ or pleas to ‘support friends small businesses like you support celebrities you don’t actually know’. I’m left wondering why do I need to ask?