Found this great article about why sending ‘holiday’ cards is great for business but I think there is far more potential than just Christmas cards. So I’ve added in my own suggestions of what cards businesses could send. Do you have any other ideas – I’d love to hear them. Business thank you cards are the obvious ones but what others could you use?
Business thank you cards
Inspire your employees
Let them know you’re thinking about them
Business specific cards
There are many different kinds of businesses available to the consumer today. Customers can choose who they want to do business with and with more businesses opening daily, and the explosion of internet businesses, customers are looking for the best places to do business with. Never before has it been more important to try and keep the clients your business currently has.
The number one reason customers will tell you that they want is good service. They want to feel as though the business cares whether or not they choose their service. In order to keep the clients you have and build new clients you need to keep the customers feeling important.
Business greeting cards are an excellent way to let your clients know that you appreciate their business and welcome their return. During the holidays more and more businesses are sending greeting cards. Most customers will welcome the little surprise as long as some general rules are followed.
First of all it is very important to have current information on the customer such as address and name. A business that sends a greeting card with good intentions to the wrong address or with a misspelled name will come off as impersonal and pushy.
Secondly it is imperative that the greeting cards are kept with a neutral tone, so as not to offend. However there are exceptions to the rule, if a business chooses to stand by their religion choice and is willing to risk losing a customer, then a religious card is acceptable.
Finally the most important part of sending a holiday greeting card to a customer is to have the head of the company sign the cards personally. This is the only way to ensure the client feels touched by the company’s awareness and compassion. An unsigned card will be the same as a flyer in the mail.
Holiday greeting cards sent out by businesses are an excellent way to remind the client that you are it for them, even if they don’t require your services at present time, the card will ensure they will return when they need your services next time.
The personal greeting cards are just that, personal. Customers want to feel as though you need and want their business. The customer also wants to feel as though they are important to your business.
Another benefit to holiday greeting cards are they serve as a type of reminder notice, reminding clients of the need to make a return appointment or a servicing due on a vehicle. The client will be more likely to pick up the phone and request your business after they receive a personal greeting. Keeping the camaraderie going between client and business will pay back when they return and have told others that you remembered them during the holidays.
PS – If you have an idea of what sort of card your business, or a business you know, could send, I’d love to hear it. It’s not just about business thank you cards.
If you like this you might like 10 reasons to send Christmas cards