If you’re thinking of starting a direct sales business then you’ll be probably be told to do some at home events, at least a launch one.
Why? Because it’s a tried and tested way of successfully launching your business. You’ll be inviting people you already know, who already trust you and care about you to come and test your new business idea. Once you’ve done it, if you follow some of the ideas I’ll give you here, your confidence will grow and hopefully you’ll get a friend who wants to do the same kind of event in their house and invite other people you didn’t know!
We Phoenix Traders call these kinds of events ‘coffee and cards‘ (or ‘wine and cards’ too sometimes!)
So what’s the big deal with an at home event, I’ve found there are 3 main hurdles to get over; too scary for you, house too messy, don’t like baking!
Too scary? Get over it! These are your friends, they already know you and trust you. You’ve probably already told some of them about the business you’re starting, they’re already curious. If they turned up at your door anyway, would you be too scared to let them in to your house? Unlikely, so what’s different? Ah, they might not support you and you’ll feel let down. Yes that does happen from time to time and it is harder to take from people you expect to support you than from complete strangers but these people are your best chance at launching your business because you’ve already built a relationship of trust with them so go on, bite the bullet and invite them round. Try saying, “I’m starting a new business and I’d really love to know what you think of it.”
House too messy? Your friends (not necessarily your family if my mother is anything to go by) will be most forgiving. Don’t you find it reassuring if you visit a friend’s house and it’s not totally spotless? Reminds you that you’re as normal as they are. Sure, clean the toilet a little and don’t have dirty dishes lying around, run the hoover around and make sure they can sit down somewhere but don’t go overboard, they’ll only feel uncomfortable!
Don’t like baking? You think if you invite people round you’ll have to put on a big feast, you’ll have to get the baking bowl out and whip up some Mary Berry standard delights. No you don’t, that’s not what you asked them round for is it? Open a packet of biscuits and have the kettle on – if you want to really splash out go for chocolate biscuits not plain. Keep it simple, you’ll feel more relaxed and so will they.
So what’s stopping you now? Ah, you don’t know enough people. Would it surprise you to know I’ve done really successful home events with just 3 people turning up? It doesn’t really matter if there aren’t many, after all it’s meant to be an informal get together and sometimes less is more because you can have more meaningful conversations with fewer people. The thing is those 3 people know other people. They know people you don’t know but because the 3 people you know trust you, they’ll pass on that spirit of trust to those other people who don’t know you.
Remember to ask if someone else would like to host a similar event too, at any home event you do. If you keep it simple and your guests are relaxed, and usually we give some incentives like a % of sales in free stock or special free gifts just for hosts, then someone else will host a home event for you. Then they’ll invite people you wouldn’t have met otherwise and so your sales business grows.
Still too scary?
Then why not invite your local Phoenix Trader round to host a coffee and cards for you, that way you can see how easy it is, and get some free cards and gifts too. You can keep these or use them to start your business along with your starter stock pack when you join!
Are there limits to how much I can do?
At some point your sales business will reach a limit. You can only be in one place at a time, at some point you’ll be so busy you’ll have to turn down events. It takes time to sort orders and make deliveries. You need to expand! You need a team. Share the same business opportunity you had at the start with someone else (even better, with a lot of someone elses!). Direct sales companies (also sometimes known as network marketing companies) don’t have shareholders so instead of profits going to big cheeses at the top they are shared out through their network of Traders in the form of commission payments. Each Trader has the potential to earn the same money, it’s up to each Trader how much time, effort, positive mental attitude they invest to determine how much they grow their sales and their team network.
You can be growing your team from the moment you start your own business. It can be really fun if someone starts at almost the same time as you and you can build each other’s business from the very beginning.
I’m going to do another separate blog post on growing your network soon.