For people who run small businesses, it can be hard sometimes to stand out from the crowd. Competing against big multi-nationals who may sell similar things to you, at a fraction of the price – how do you make yourself different?
Changing what you sell doesn’t make you stand out as much as making sure the service you offer is better than everyone else’s.
How often have you bought something from a multi-national and received a personal ‘thank you’?
I don’t mean an automatically generated message, which cleverly has your name on it to appear personal but you know is the same message they send to every customer – I mean a real personal ‘thank you’ written just for you.
Be different, offer that extra personal touch and send a personalised ‘thank you’, if possible hand written.
Take a look at 3 Ways to Make a Genuine Impact Simply by Saying Thanks to see what I mean.
PS If you think sending a thank you card would help you build better relationships with your customers you might want to consider these.