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Flamingo Paperie Review

flamingo paperie review

If you’ve heard of Flamingo Paperie but aren’t sure what it’s all about then you might find this answers some of your questions. Flamingo Paperie is still a relatively new company, which rose out of the ashes of Phoenix Trading. It’s about to enter its busy period with the Christmas range launching late August. Now is possibly the best time to join and reap those rewards. But you might be wondering how it all works. Whether it could work for you and possibly even who or what is Flamingo? Well here’s my Flamingo Paperie review after 6 months being an Independent Flamingo Partner with the new company.

Who or What is Flamingo Paperie?

Perhaps you haven’t even heard of Flamingo Paperie and that wouldn’t be surprising as the company only launched in February 2018. You might have heard of its predecessor Phoenix Trading. Flamingo is a different company with a new focus but it comes built on 22 years of Phoenix Trading with many of the same staff and independent Partners. Flamingo is a British greeting card company specialising in exclusively illustrated greeting cards, gift wrap and stationery. I’m proud to be part of a company with a strong ethical and charitable vision. All Flamingo’s cards are ethically printed in the UK, using FSC card and vegetable based inks and all our Christmas cards are charity cards. The design team are passionate about supporting and promoting the illustrators and artists who create the designs (I’ve met the design team, their passion really shines through them when you talk to them).

Who am I and what do I know about Flamingo?

Flamingo don’t sell through shops, at least not in the UK (it’s slightly different in Australia and New Zealand). Their fabulous cards can only be purchased through an Independent Partner, which is what I am. I was a Phoenix Trader from 2012 until they closed and have been a Flamingo Partner since they launched in February. I’m an Executive Partner, which means I support a team of my own and their teams too. At the last check I was the top sponsor, which means I have added more people to my team than any other Partner in the business since February. I have a team from Shetland to the Channel Islands and in France. I love sending cards and I’m a complete stationery addict! This is my personal Flamingo Paperie review from my experience.

How does Flamingo ‘work’?

There are prinicipally three ways to earn money as a Flamingo Partner. You can buy and sell stock to friends, colleagues, relatives, at craft fairs, pop up shops and more. You buy stock at 30% off the retail price but you do pay delivery on all your orders (£6 max). It is possible to sell without buying any stock. You can do this by directing people to your personalised website. Here the company ships all the orders direct to your customer and you get 20% profit. The other way to earn is by building a team of Partners who you support, with the help of your upline Executive Partner. E.g. if you joined my team and someone joined your team then I would support both you and your team member in your businesses. When your team sell you earn a commission from the company depending on how much you sell and they sell etc. If you would like the details of how this works exactly just ask.

Flamingo Paperie review of the good stuff so far?

I live in the Outer Hebrides and pay the same delivery on all my orders as everyone else in the UK. It means we all have the same opportunity.

The quality of the cards and gift wrap is outstanding. Phoenix were reknown for their high quality affordable cards and gift wrap. I think the designs and quality that Flamingo now have are even better. The gift wrap always had a reputation for being quality and ‘unrippable’. Now it’s even thicker with Flamingo than it was with Phoenix. It still has the same invaluable cutting grid lines on the back. This helps to make gift wrapping a pleasure not a chore.

Everyone gets a personalised website as standard. This is simpler because we all get the same but it’s included in the starter pack cost and everyone has the same opportunity to sell online if they want to.

We have a narrower range than we had with Phoenix. This gives the company more focus on what they do and doing it really well.

The ‘team’ feeling is outstanding. The mutual support that most Partners give each other in Flamingo is something I’ve not seen anywhere else. Given that we earn commision on our own teams and not on other people’s you’d understand if it was all a bit cliquey but it’s not. I’ve had support from other teams. I also have quite a few Partners who have asked to receive my team emails and be part of my Facebook team support group. In the long run if we support each other we all grow as the company grows.

30% profit is a really good rate. I find it pretty easy to reach a monthly level of sales where I earn a further 10% on my bonus sales volume.

There are no targets that have to be met or sales levels that have to be achieved. There are rewards for selling and growing a team but it’s up to each Partner to decide what they want to achieve.

What could be better about Flamingo Paperie?

We have a narrower range than we had with Phoenix. Wait a minute, I said that before!? Well while I think it’s a good thing on the whole there are products that I loved that we don’t do now. So I have supplemented my business with colouring in tablecloths from Eggnogg and gift wrapping accessories from British wholesale companies like Deva Designs alongwith designing my own inspirational stationery.

Brand awareness. This is my personal opinion only. I think the company could do more to promote the name and range of Flamingo Paperie. They believe it’s up to us as Partners. I think it’s a joint venture. Without the company using their clout to get us ‘out there’ we are struggling. Too many people have never heard of us.

Social media. I have nearly 1800 followers on Facebook, 3000 on Twitter and 500 on Instagram. As far as I know I’m the Flamingo Partner with the biggest social media following. But I’ve done most of that myself and it’s hard work. Other direct selling companies I know produce a library of images and suggested posts for their Partners to use. We have access to all the stock images. I’d like to see more of the creative eye catching images that work well on social media produced by the company. What is great is how Partners who create their own images and posts are willing to share them with other Partners. The ‘team’ feeling, which I mentioned before, that exists in Flamingo is priceless.

How could Flamingo work for me?

Do you love cards?

If you love cards and/or gift wrapping and/or stationery then by becoming a Flamingo Partner you will have direct access to Flamingo products you will love.

Do you know other people who love cards?

If you know other people who also love cards then you could make some money selling your Flamingo cards to them. There is no doubt that Christmas is the most lucrative time of the year for this especially with our traditional advent calendars. If you haven’t seen our advent calendars before and you love Christmas then you are missing a treat! Selling your Flamingo cards could make you some nice spending money.

Do you fundraise a lot?

Do you support a local charity or are you involved in a local community group? You could direct people to your online website and donate your 20% to whatever cause you are passionate about without having to handle any stock.

Do you want to make money?

If you want to make serious money with Flamingo then you’re going to have to work very hard. You will need to build a team. There is only so much you can sell. Growing a team is like opening new shops to sell to people you can’t get to. This takes time.

Do you have another selling business that needs a little boost?

If you have another business then I seriously suggest that cards and gift wrap will go very nicely hand in hand with almost anything else. If you sell books, chances are they are often bought for gifts. So why not sell the gift wrap and card to go with them. If you sell skincare, jewellery, candles, cosmetics, chances are there are gifts in there too. Your customers will need wrapping paper! Whatever you already sell, or whoever you sell to, everyone knows someone who has a birthday!

Want to know more?

If you think that Flamingo could fit in to your life, your passion, your business then let’s brainstorm together to make it work for you. Ask me for more information or for me to give you a call. Or take a look at the current joining offers on my Flamingo website.

What’s really good about Flamingo is that it’s totally flexible. Every Flamingo Partner runs their own business their way. Join today and start writing your Flamingo Paperie review story.

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MLM vs Affiliate Marketing

Fun With Technology

I was intrigued by a review of Phoenix Trading that I found online the other day. What intrigued me most was that the reviewer wasn’t a Phoenix Trader and never had been. Furthermore he had admitted that he had never actually even seen a Phoenix card.

As I read on it was clear that he was using Phoenix as an MLM company (Multi-level marketing) to promote his own affiliate marketing proposal.

I thought this was pretty underhanded and certainly wouldn’t attract me to his offer. (At least he didn’t accuse us of pyramid selling!)

But what I found quite amusing was that he was arguing that MLM companies didn’t work because

a – you have to recruit

b – you have to hold the stock of what you’re selling, ie you can’t just do it online

…whereas in his opinion, affiliate marketing is better because you can just sell online without holding any stock yourself and without having to recruit to make money.

Well you see, the thing with Phoenix is – if you want to do marketing without recruiting or holding stock then you can actually do that with Phoenix! So really you have both options with Phoenix Trading because it offers that flexibility.

There is no obligation to sell from your stock, you can have an ecommerce website that is fulfilled by the company and you could market that purely online and get 20% from each sale. You don’t have to make a minimum each month or anything, for every order, however small, you get 20%.

Fun With TechnologySo, if you’re not sure whether to do MLM or affiliate marketing, look for a company that offers both options with no minimum targets, that way you can have the benefits of both and won’t be stuck with one way.

Just a thought!

Phoenix Trading Review – Is it worth it?

 

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Is there room for more?

cards and gift wrap in the highlands and islands

I’ve just had a fabulous 2 days at one of the best agricultural shows in the UK, the Black Isle Show. While I do some of my business online, I think it’s really important to get these fabulous Flamingo cards and gift wrap in the Highlands and Islands.

Fireplace paperchainsDespite the rain, the footfall was good, people’s spirits weren’t dampened and everyone seemed impressed with my fireplace (held in place by some paper chains – just shows how sturdy they are!)

As they oohed and aahed over the cards, I asked quite a few customers, ‘Have you heard of Flamingo Paperie?’ and to my surprise many of them said, ‘No.’

Who is Flamingo Paperie?

Flamingo Paperie (formerly Phoenix Trading) have been going for 22 years. You can’t buy Flamingo cards in the shops. However there are 1000s of Partners across the country selling cards in workplace baskets, holding coffee, cake and cards in people’s homes, setting up stalls like mine. Ultimately these people become ‘The Card Lady’ (or man) to their friends and relatives.

Yet many have still not heard of Flamingo Paperie and don’t know a Flamingo Partner.

People want to buy these cards and gift wrap in the Highlands and Islands so we need more Flamingo Partners.

Do you love cards? Are you a stationery addict? Do you know even a small handful of people who would love to have access to good quality, reasonably priced, ethical, and charitable greeting cards? Would you like to make a little money selling these fabulous products? Would you like to be able to buy these cards and gift wrap in the Highlands and Islands?

If so, then you could be the next card lady (or man).

You can become a Partner from as little as £45 starting you off with cards, a
few brochures and some business stationery. These are at a high discount to get you started so if you’re a card lover you will save money whatever happens.

Perhaps you want something bigger than that?

Then start with the £200 business pack. This contains over £500 of cards and stationery, more brochures and plenty of business material to get you going.

Or if you’re somewhere in the middle then there’s a £95 pack too. Which ever pack you choose the start up covers stock, business materials and your first year registration fee. It also covers your public liability insurance (usually about £50 a year) and a free personalised ecommerce website.

Statutory Notice – It is illegal for a promoter or participant in a trading scheme to persuade anyone to make a payment by promising benefits for getting others to join a scheme. Do not be misled by claims that high earnings are easily achieved. The promoter of the Flamingo Partner scheme is Flamingo Paperie 60 High Street, Wimbledon Village, London, SW19 5EE

Start now!

Black Isle ShowBlack Isle Show

If you’re attending the Black Isle show this year I’ll be there in the craft tent. The Black Isle Show is always the 1st Thursday in August. So it’s 2nd August 2018. Pop by and say hello! Even if you need just a card (it’s never just a card!)

 

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The Day that Changed my Life

Follow your dreams Phoenix Trading cards

I didn’t know it at the time but that day was to change my whole outlook on life. What happened planted a seed in my mind that was to grow over the next few years.

I was in my early 20s, just married and in my second job following graduation. I had a career ahead of me and any thoughts about children were way in the future. Although everything may have seemed fine on the outside, on the inside I was struggling. Battling with depression as a side effect of the contraceptive pill, I was finding it hard to get through each day. I wouldn’t say I was actively suicidal but the thought of my life ending abruptly wasn’t unappealing.

Feeling under the weatherIt was at this time that I had a review with my line manager.

He had noticed that I’d had a few days off sick, not a lot but a few. He’d noticed that I was struggling and didn’t seem at all surprised when I confessed that I was seeing the doctor about my depression. (I had stopped the medication but was still climbing back out of the pit.)

I was encouraged to hear him say he understood, he’d been there but his next words knocked me for six:

‘Well, we clearly don’t want to push you over the edge but we do need you to work extra hours.’

Extra hours??? I was barely making it through 9-5, 5 days a week!!! And for what? Extra hours wasn’t going to earn me any extra money or even develop my career path, it was simply to be able to bill the client more and put more money in the pockets of the shareholders. How pointless that seemed then.

Moose of MotivationI left that job shortly after but it wasn’t until years later that I discovered how to work for myself. I wish I had known then but life’s experiences have shaped who I am now so no regrets. I now have 4 children and run my own business selling Flamingo cards and stationery. I’m not making millions, which isn’t surprising as my family are my priority just now not my work. Like any business you only get out what you put in and right now I’m investing in my family but quietly building a business for when I do have a little more time to make it grow bigger.

Being with my young children is priceless and I wouldn’t change a thing. Being my own boss suits me just fine. Life is really too short.

Only I can push me over the edge and I choose not to.

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Increase Your Business By Sending Business Greeting Cards

Thank you, greeting card, Phoenix Trading business thank you cards

Found this great article about why sending ‘holiday’ cards is great for business but I think there is far more potential than just Christmas cards. So I’ve added in my own suggestions of what cards businesses could send. Do you have any other ideas – I’d love to hear them. Business thank you cards are the obvious ones but what others could you use?

Business thank you cards

Thank you, greeting card, Phoenix Trading
Use a card to say thank you for your order

Inspire your employees

Follow your dreams Phoenix Trading cards
Encourage and inspire your employees

Let them know you’re thinking about them

Sympathy, thinking of you, Phoenix Trading, greeting card
Send a sympathy card to your customer

Business specific cards

card 'Birdhouse and Blossoms' (code: WS420)
Estate agents? Send each buyer off with their first ‘new home’ card

Congratulate them

birthday candles, phoenix trading, greeting cards
Of course the ‘happy birthday’ card to clients or employees

With compliments

beach huts, phoenix trading, greeting card
Why not use a beautifully illustrated card as a ‘compliment slip’?

 

 

There are many different kinds of businesses available to the consumer today. Customers can choose who they want to do business with and with more businesses opening daily, and the explosion of internet businesses, customers are looking for the best places to do business with. Never before has it been more important to try and keep the clients your business currently has.

The number one reason customers will tell you that they want is good service. They want to feel as though the business cares whether or not they choose their service. In order to keep the clients you have and build new clients you need to keep the customers feeling important.

Business greeting cards are an excellent way to let your clients know that you appreciate their business and welcome their return. During the holidays more and more businesses are sending greeting cards. Most customers will welcome the little surprise as long as some general rules are followed.

First of all it is very important to have current information on the customer such as address and name. A business that sends a greeting card with good intentions to the wrong address or with a misspelled name will come off as impersonal and pushy.

Secondly it is imperative that the greeting cards are kept with a neutral tone, so as not to offend. However there are exceptions to the rule, if a business chooses to stand by their religion choice and is willing to risk losing a customer, then a religious card is acceptable.

Finally the most important part of sending a holiday greeting card to a customer is to have the head of the company sign the cards personally. This is the only way to ensure the client feels touched by the company’s awareness and compassion. An unsigned card will be the same as a flyer in the mail.

Holiday greeting cards sent out by businesses are an excellent way to remind the client that you are it for them, even if they don’t require your services at present time, the card will ensure they will return when they need your services next time.

The personal greeting cards are just that, personal. Customers want to feel as though you need and want their business. The customer also wants to feel as though they are important to your business.

Another benefit to holiday greeting cards are they serve as a type of reminder notice, reminding clients of the need to make a return appointment or a servicing due on a vehicle. The client will be more likely to pick up the phone and request your business after they receive a personal greeting. Keeping the camaraderie going between client and business will pay back when they return and have told others that you remembered them during the holidays.

via Increase Your Business By Sending Business Greeting Cards

PS – If you have an idea of what sort of card your business, or a business you know, could send, I’d love to hear it. It’s not just about business thank you cards.

If you like this you might like 10 reasons to send Christmas cards

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National Stationery Week

Business Opportunity, cards, stationery, request a brochure National Stationery Week

The Power of the Written Word

Writing, and being able to write by hand matters and is as important as ever, even in an increasingly digital world. There are many reasons for this – it isn’t a question of just using one or the other. Click here to read the A-Z of why writing matters. According to YouGov research commissioned by National Stationery Week, 92% of adults think that writing by hand is important. While 97% think it is important for children to learn to write.

National Stationery Week celebrates the written word and all things stationery – the products which make it all possible, and give pleasure to so many people. You can never have too much stationery! Its aim is to get people all over the world talking and writing about stationery, and why writing by hand is important. And to send more letters and cards, and not just text or email.

2015 marked the 800th anniversary of the Magna Carta, and is a reminder of how handwriting has stood the test of time. It also saw the launch of the first #WorldStationeryDay in April, as part of National Stationery Week.

Let’s get more people putting pen to paper and writing more often – especially children. Let’s send more letters and cards, especially to those we care for, rather than just text or email.  It’s much more personal.

Source: National Stationery Week

birds and birdhouses note cards If you want to get started why not take a look at these handy note card sets. They come in packs of 10 with coordinating envelopes. Ideal to keep for when you want to send a quick note to someone. Why not challenge yourself to send 7 note cards or even the whole 10 on National Stationery Week?

My favourite design at the moment is the Birds and Birdhouses one, illustrated by Sue James.

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What is a Pyramid Scheme (and what is not?!)

pyramid scheme reach for the stars phoenix cards phoenix trading Facebook business page

“A pyramid scheme is a business model that recruits members via a promise of payments or services for enrolling others into the scheme, rather than supplying investments or sale of products or services. As recruiting multiplies, recruiting becomes quickly impossible, and most members are unable to profit; as such, pyramid schemes are unsustainable and often illegal.” (taken from Wikipedia)

Often you hear people wrongly call multi-level marketing, or direct sales schemes pyramid schemes.

What I think are the 5 main differences between a Pyramid Scheme and an MLM

1 Overall Profit

The big difference is that any commission paid to team leaders in a direct sales scheme is from the profits that the overall company makes from selling a product (or service) and not directly from any sign up fee.

2 Shareholders

Compare that with your typical shareholder owned company where any profits made by the worker go directly to shareholders. The worker usually earns a fixed wage, most probably gets no overtime and rarely receives a bonus for any extra sales or revenue generated. Whereas the shareholder will get their share of the profits with very little input into developing the worker’s role. (Now that sounds more like a pyramid scheme to me – and certainly doesn’t seem fair!)

3 Bonuses

In a direct sales business you have the same opportunity to make profit on the goods/services you sell as anyone else in your upline or downline. You can usually earn further bonuses if you sell certain amounts and it’s your choice to do that. Work hard and you can earn the bonuses. Choose to do it as a hobby and make some pocket money, the choice is yours but the money you earn comes from what you sell.

4 Team Building

In addition you can make commission based on having other people in your team who also sell. The commission does not come out of their pay packet. The profits of the company make up the commission scale. In other words you get the shareholders cut. But only if you work hard do you get this reward – seems fair to me!.

5 Rewards for effort!Follow your dreams Phoenix Trading cards

Mentor and support your team and they’re more likely to blossom. They’ll make more profit from more sales. They may well start building their own teams and you’ll get commission as a reward for working hard and supporting them.

 

 

PS – I love being in direct sales and if you’d like to know more about what I do then you’ll like Can I make money at this?

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5 Ideas for Facebook Networking with your Page

Phoenix Trading cards, inspiration Facebook networking

Here are 5 ideas for how to do Facebook networking with your Facebook page. What happens when we network, who we can network with, including comment buddies and networking groups. Finally a wee look at how much time to spend Facebook networking and what to do when it’s not working.

I’d like to start with my disclaimer! I am not a social media expert, I just offer to share what has or hasn’t worked for me. I trust that you will do the same so that we can learn from each other. Please feel free to ask questions or add your comments, tips, strategies or alternative opinions.

Phoenix Trading cards, inspiration1 Understand networking and what happens when you network

“You can have everything in life you want, if you will just help other people get what they want.” Zig Ziglar

The idea of Facebook networking is really no different to networking face to face. You are engaging with people in conversation. It’s about building other people up who will then do the same for you.

On Facebook this means liking, commenting and occasionally sharing other people’s posts, maybe pages.

If you don’t interact with other people’s pages then they will not interact with yours. It’s as simple as that – unless you have a very very engaging page that attracts a lot of interest or controversy!

When you like or comment on someone’s post then all your Facebook friends get notification of that in their newsfeed. Also it tells Facebook that the post you’ve commented on is interesting. Facebook will then show it to more people meaning that person’s engagement/’people who saw this post’ will go up. In turn, the page holder will (should!) respond to your comment, which in turn will show up in people’s newsfeeds and show people that you are someone who engages. If you network consistently with someone in this way, they will start doing the same with you.

2 Who to do Facebook networking with.

Some ideas are; other similar businesses, local businesses, any other businesses you already know, common interest groups.

A) – other similar businesses. This might depend on your business type. For me, I’m a Independent Phoenix Trader so to raise the profile of Phoenix Trading on Facebook then it’s a good idea to interact with each other.  It also means that if I post once a day on your page, and regularly interact with say 2 others who do the same, then my friends could see 3 posts a day that are linked to Phoenix cards (when I am only posting 1)…it shares the workload. Most customers are loyal and it won’t matter that they’ve seen something they like on someone else’s page, they will probably still come back to you to ask to buy whatever they have seen.

I am part of a fabulous Phoenix Trading comment buddy group.

There are 3 of us who comment on pretty much every post we each do. We have set up a secret group on Facebook just for us, makes it easier to talk to each other if we need to, which we don’t have to very often. We’ve also (I think) got to know each other quite well and our interaction with each other has encouraged us in many aspects of our Phoenix business, not just Facebook. We deliberately chose three of us who weren’t part of the same team or in any way connected through our uplines, except very distantly. We don’t benefit financially from each other and we don’t live near each other.

I definitely saw my reach improve as soon as we started doing this and we’ve been doing this about a year now and it still makes a difference to how many people see my posts.

Idea – why not find two other similar business pages who post about the same amount as you and agree to a strategy to comment on each others posts. You can set limits (in case one of them goes a bit post happy and posts 20 times a day!)…that you comment on up to 3 posts a day, say. You can be as flexible as you like as to when you comment and you don’t have to comment the minute you post, you can always catch up on their posts a day later.

B) – Local businesses. Most of our customer base is usually built in the local area. It makes sense to have local customers, delivery is easier, you can make face to face contact and build meaningful sales relationships with them a lot easier than you can online. Facebook networking with local businesses can lead to new contacts for baskets, sales or even Traders.

Where I am there were no local business networks on Facebook so I started one!

We have both a page and group. On the page we share and comment on local business posts (it is a lot of work and I don’t do it on my own anymore!). The page is Western Isles Emporium if you want to see it. I set up the group so that we could find out about events in the area – ever feel you’re always the last to know what’s going on, after it’s all booked out??? That was me – so I started the group, turns out every one else felt like they didn’t know either! As a result of this we started a new monthly craft fair that I coordinate and we now have monthly small business networking lunches.

Since the page started sharing my posts, I’ve seen my post reach jump from 1-200 to 5-600 on a regular basis. It’s taken a couple of months to get it going but it’s been worth it and I certainly feel more connected with other businesses locally.

Idea – find out what local business networks already exist on Facebook and join in. Bizmums have groups in various parts of the country, here we have ‘Business Gateway’ and there are lots of other individual local groups. Maybe you already know of a group from craft fairs or events you’ve been to. Support the other businesses on there. Click ‘get notifications’ on their FB pages so you can like and comment on their posts.

C) – Other businesses of a similar genre, e.g. craft businesses if that’s what you do. I suggest this because this is the group of people I’ve found most interested in Phoenix. On the whole the crafty people appreciate the design/artwork of Phoenix and seem to respond positively to our products.

There are lots of networking sites out there and many of these will share your posts for you if you share a link from your page to their wall.

To do this go to your page and click on the picture that you’ve already posted on your page, that you want to share. Then copy the link and go to the page. Where it says ‘write something on this page…’ paste the link and add an extra comment if you wish. If you don’t add a comment then it will come up with whatever comment you’ve already put on the post on your page before. I should say it’s a good idea to post to these sorts of walls from your page – this means switching to your page, not using your personal profile.

Idea – find two Facebook networking pages on Facebook and post to their wall. Tip – They will appreciate it if you also comment on some of the posts they have already shared (remember it’s not just about you!). See if they share your post. If you get some engagement back then try and share with them from time to time.

D) – Common interest groups. I’m part of a #WednesdayNightBakeOff group – we only post once a week with that #. Always at the same time/day, we tag the pages that are taking part each week. (It’s not compulsory so it can be different each week.) We all comment on each other’s posts. It’s only a once a week so not demanding, quite fun and means once a week I know what I’m posting about!

Idea – find something you enjoy doing that you could share on your page once a week. Start a common interest group and agree to post something interesting once a week with your made up #. (# makes it easier for you to find each other). This doesn’t have to be related to your business, it’s only once a week and it makes you look human as it’s a personal side of you.

3 Comment Buddies and Networking Groups

So we touched on comment buddies already. I mentioned my Phoenix comment buddy group of 3. It doesn’t have to be the same business as you. Perhaps you already have friends who are running business pages on FB. Why not make an agreement with a couple of them to comment on each other’s posts.

Facebook networking groups can be bigger than comment buddy groups. I guess my #wednesdaynightbakeoff group is more of a networking group. Another I’ve been involved in does one or two different things each week. E.g. they’ll do a ‘photo experiment’ where you post a link to a photo that you’ve already published on your page, as will anyone who wants to take part. They agree that on whatever day everyone who’s taking part will visit each post and leave a like and comment. Or they might do a video post, or a one up one down where you comment on the person above and below you in the list on a certain day.

Idea – who do you already interact with on Facebook? Why not ask them to form a networking group? You may find that other business pages are grateful of this, most of us want to improve our Facebook reach!

4 How much time should I spend on Facebook networking?Phoenix Trading cards, motivation

Only what you can and ideally no more than 20 minutes a day.

Of course it depends how many groups you get in to but you probably don’t want Facebook taking over your business. There are so many other ways to develop your business, Facebook is only a part of it.

Try to be disciplined. Once you know what ‘groups’ you are going to be networking with, stick with them and try not to digress. Spend 10 minutes at the beginning of the day catching up on comments/likes, responding to comments on your posts. Then 10 minutes at the end of the day. Or longer if you need to but set yourself a time limit and stick to it!

Schedule your posts on your page. If you can you can schedule your whole week’s posts in one go. Then you just need your 20 minutes a day with the comments/responses.

5 What if someone never comments back or engages with me in return?

Stop wasting time on their page. They clearly don’t understand how Facebook works and could therefore learn a thing or two from you. You need to find someone else to engage with. Facebook networking, like any networking has to be 2-way.

Finally – Top tips!

When someone comments on your post or your page – always reply.

Schedule your Facebook page posts as much as you can.

Limit your time Facebook networking and stick to it!

If someone doesn’t engage back – move on.

PS – If you’ve found this helpful please comment and add your tips and strategies for others to see!

PPS – If you liked this, you might also like 5 Steps to improving your Facebook business page

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No-brainer!

Phoenix Trading cards

Phoenix Trading cards friends and family packIf you love Phoenix cards, then this really is a no-brainer for you!

If you send more than 25 cards a year then this will save you money. You can decide to share it amongst friends and it may even make you money!

It is illegal for a promoter or participant in a trading scheme to persuade anyone to make a payment by promising benefits for getting others to join a scheme. Do not be misled by claims that high earnings are easily achieved. The promoter of the Phoenix Trading scheme is Phoenix Trading Unit 6 307-309 Merton Road London SW18 5JS

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5 Steps to improving your Facebook business page

pyramid scheme reach for the stars phoenix cards phoenix trading Facebook business page

reach for the stars phoenix cards phoenix tradingI don’t claim to have the best Facebook page there is but I’ve learnt a few tips over the last couple of years and wanted to share them with you. I don’t have any official social media training or background – I’m in the same place as you, just learning as I go along and offering to share my little experience with you. So here are my 5 steps that I have found have increased my reach on my Facebook business page, grew my audience and stopped my posts being ‘lost in space’.

1 Understand your audience
2 Understand how Facebook business pages work.
3 Likes
4 Post reach
5 So what do I post?

Whether you run a Facebook page or a group for your small business, the principles of getting your audience to engage and what to post are still the same. Using Facebook to develop your small business is hard work, like every other aspect of running your small business! Don’t expect it to be easy. Later I’ll post about networking and some ideas of how to network without spending your whole life on Facebook. In the meantime if you want to pop over to my page and say hello, please do, leave me a link and I’ll say hello back on your page but don’t ask me to like just cos you’ve liked my page! As my 4 year old now tells his sisters when I’ve said no to something, ‘Not happening!’ (Read on and you’ll see why)

www.facebook.com/cardsandgiftwrap.co.uk

1 Understand your audience

Firstly, you need to ask yourself, ‘Why do people go on FB?’

Facebook is not an online shopping platform, though people do use it to shop. Most people go on Facebook to catch up with friends, read something funny or see what the latest gossip is. In short they want to feel connected to something.

They generally don’t want to see adverts, horror stories or political/religious posts. Therefore keep your page fun and light hearted.

People want stories!

2 Understand how Facebook business pages work.

Facebook chooses which posts to show people. Unless someone has marked your page to receive all notifications from your page (which to be honest they are unlikely to do as I doubt your page is their main priority for going on Facebook)…then they won’t see your post unless Facebook decides to put it in their newsfeed.

Facebook will show posts that it thinks people will engage with (that means like, comment or click on).

There is no definitive list of words not to use but it does seem that words like ‘offer’, ‘sell’, ‘price’, ‘website’ etc will make your post less likely to be shown. Facebook wants you to pay for these posts as they are advertising. In my business I am not allowed to pay for boosting posts…and to be honest I wouldn’t want to. If my Facebook friends are anything like me they will be switched off by a ‘sponsored’ post! As a Facebook user I don’t want to see adverts.

So your posts need to be ‘engaging’.

3 Likes

Firstly – you want people who like your Facebook business page, to actually ‘like’ your page. No point someone clicking the ‘like page’ button and then not wanting to see anything you post. That makes Facebook think you’re not a very interesting page and therefore they are less likely to share your posts.

Who do you want to like your page? I would suggest that you want your friends to like it first – they already know you and are most likely to engage with anything you post. Surely the start to building any business is to engage with the people who already know and trust you – after all if you’re selling anything (product, service, idea) you have to sell you first.

You can invite everyone you are friends with on Facebook to ‘like’ your Facebook business page. On a desktop go to your page and scroll down the left hand side.Invite friends facebook page

You’ll see the invite friends option at the bottom of that list. Click that then invite everyone you know.

The next way to get more likes is to start networking – but I’m going to do a separate post on that as it’s quite a big topic.

DON’T get hung up on likes – you may invite all your friends, they might accept and decide the next day to unlike your page – that’s cool, they weren’t your target audience then, they weren’t going to engage and you’re better off without them.

DON’T do ‘like for like’ – not worth it – both you and the other page end up with a meaningless like, makes your figures look good but doesn’t impress Mr Facebook and makes him less likely to share your posts.

You want people who like your page to  really like your page so they’ll engage. (Think I might repeat myself a few times here – it’s important!)

4 Post reach

Your reach is all to do with how many people see your post. This is boosted by how many people like, comment or click on your post.

There are different sorts of posts, mainly 3 (status, photo, video).

  • A status is just a statement. A status that is brief and funny, or asks a simple question can be successful. Of course questions need to be answered so that helps to get a comment too.
  • Photos obviously help to show off products, this works well for me as I sell gorgeous Phoenix cards. I simply upload the photo onto my Facebook page with a nice comment.
Stop trying to sell the products

People want stories. Tell them a story and pick a photo that suits what you want to say. By all means put at the end of your post what the image is that you’re sharing, or put a link in the comments, below your post, to your website (don’t do it in the post, I have found it reduces the chances of Facebook showing it to anyone!)

  • Videos are great and usually get seen by a lot more people. You can do this in two ways – you can make a video on youtube, you don’t need a camera – you can do it via a slideshow of images, then share the video on Facebook. You can also do a slideshow of images (3-7 images) on Facebook directly.

create a slideshow on facebook page

Can you see where you go to post a status or a photo? If you click photo you now get 4 options with the last being ‘create slideshow’ – simply choose your (up to) 7 images and write a post to go with it.

It’s all about the clicks!

If you do long posts where people have to click on it to read the end then Facebook thinks that your audience are interested in your post and will show it to more people.

Here’s a post I did recently that got really good reach (my normal reach is about 200 people seeing a post)

good post on facebook page good reach

You can see that 1,100 people saw that post – why? Because it was personal, most people who engage with my page are friends so they know my daughter and found it funny. It had a nice picture and people had to click on it to see the whole story.

If I click on the bit that says 1,100 people reached you’ll see what I mean about clicks

clicks on facebook page post

It’s not a perfect post – it didn’t sell anything or produce any leads – I didn’t do any ‘call to action’ like sharing where the image was from or my website link or say I was putting an order in. (might have if I’d realised it would reach so many people!!!) Obviously I don’t want to put a call to action in every Facebook business post, not when I post between 2-5 times a day.

5 So what do I post?

Funny, engaging stories

Quotes or sayings – these work well for me. I use Canva to put the quote on to one of our notecard images, I can then put my website link on the picture, not the post writing, which I think seems not to stop FB showing it to people!

A collage of images – again I use Canva to do this – I think it means that some people will click on the image to see the detail and therefore FB shows it to more people. Picmonkey is also another good site especially for photographs.

Here’s an example of one I made for my page

cake facebook busuness

National Days – if you’re stuck there are some good websites like nationalwhateverday.com that tell you what supposed national days are (it’s American but don’t think that really matters whatever country you are in). Write an interesting fact and find an image to match, of a product if you can.

Seasonal posts – Valentines Day, Mothers Day, Christmas…etc

Personal stories – why do you do what you do? For me, being a Phoenix Trader involves eating a lot of cake and luckily people like posts with cake on them! – with these you want a ‘call to action’ something like ‘ask me if you’d like to know how you can do this too’.

Videos – obviously you can make your own but you can also share other peoples. Keep a look out in your personal newsfeed for videos that others share and that get a lot of views (it usually says under the video how many people have viewed it). You don’t have to share immediately – if you click on the little down arrow at the top right hand side of the video you can ‘save for later’. Then you can share it when you’re stuck for something else to share. It might not lead people to buy anything or join your business but it improves your reach and helps to get people to like you!

 

Finally – a few DON’Ts!

DON’T

  • share anything that is controversial- political, religious or otherwise.
  • whinge, e.g. don’t say ‘no one is seeing my posts so blah blah blah’ – it’s very tempting but to be honest most people couldn’t care less, you’re not going to get any sympathy!
  • share anything too personal about your children or anyone else (I probably cross the line occasionally on this because I innocently think I’m safe living on the edge of the world as I do).
  • share a photo of someone without their permission.

 

PS – IF THIS HAS BEEN USEFUL TO YOU, OR IF YOU’D LIKE TO ADD YOUR TIPS, PLEASE LEAVE A COMMENT.

PPS – If you liked this you might like 5 Ideas for Networking with your Facebook Page