My long version of attraction marketing would go something like this:
Step 1 – I post links about how easy it is to do attraction marketing and how only by signing up to my free guide will you find out the formula of how to do it because apparently no one else is telling anyone and it’s all top secret. Clearly to get my free strategy guide you’ll have had to subscribe to my mailing list.
Step 2 – I send about 3-5 emails to you over the next few days. I might include a link to some fairly low cost product like my book on the techniques of attraction marketing, network marketing, multi level marketing, direct sales.
Step 3 – Usually at about email 5 I send you a link to my high value but really low-cost-cos-I’m-offering-you-a-discount workshop/seminar/package (but it seems quite expensive to you but in a sort of Hans Christen Andersen ‘Emperor’s New Clothes’ way you fear you might look silly if you say it looks expensive).
Step 4 – You are so impressed that you want to join my team and start building your own network marketing empire.
My simpler version goes something like this:
Step 1 – I tell you as much as I can about me and the products I sell, including how much it costs to join and how it works and you join my team.
I haven’t written the long version yet, haven’t had time as I’m too busy enjoying telling people about the products I sell. If you’re wondering; I’m an Independent Phoenix Trader selling cards, stationery and gifts. Phoenix Trading is a UK company, the only direct selling greeting card company in the UK. All our cards are made in the UK, ethically and responsibly. All our Christmas cards are charity cards and we have other charity products throughout the year too. I eat a lot of cake. I started with our smallest start up package. Currently that is £35 and for that you get £70 worth of cards and 10 brochures to start your business. Small outlay that is pretty easy to recoup. Our cards sell at £1.75 each, or £1.40 for 10 or more assorted so find 3 people who want to buy 10 cards and you’ve got more than your initial outlay back. You can get others to join your team if you want and go crazy selling our fabulous products, get lots of support from me and other Traders or you can just enjoy the Trader discount and get as much stationery as you need for your own enjoyment. There are no targets you have to meet. There is no minimum you must order, sell, recruit. You have the option every year to renew or not. If you choose not to, simply do nothing and your Trader status will expire, no penalty, no one knocking on your Facebook messenger to hassle you.
I also have to tell you this Statutory Notice – It is illegal for a promoter or participant in a trading scheme to persuade anyone to make a payment by promising benefits for getting others to join a scheme. Do not be misled by claims that high earnings are easily achieved. The promoter of the Phoenix Trading scheme is Phoenix Trading Unit 6 307-309 Merton Road London SW18 5JS…because Phoenix Trading is a member of the UK Direct Selling Association so we have a code of ethics to protect you and me and that includes being upfront and honest about what we do.
So the simpler version is Join my Team today for just £35.